Let’s not pretend we don’t already know what is happening.
The way Nigerians buy and sell things has changed.
Every single day, thousands of people are buying clothes, shoes, beauty products, health products, electronics, household items, and many other things online.
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✓ Maybe you have ordered something from Jumia before.
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✓ Maybe you have bought a product you saw on Facebook or Instagram.
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✓ Maybe you have sent money to a WhatsApp vendor.
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✓ Maybe you have ordered something online and had it delivered directly to your doorstep.
Whether you realize it or not…
You have already participated in the E-commerce Economy.
The only difference is this:
While you were spending money buying products online, someone else was making money selling them to you.
Think about that for a moment.
Every time you hear about big e-commerce companies, online stores, and successful online vendors making millions of naira in sales, you may wonder:
What do these people know that I don’t know?
How are they finding the products?
How are they getting customers?
How are they running their advertisements?
How are they delivering products across Nigeria?
How can I build something like this for myself?
The answer may be simpler than you think.